Chinese Catering Intelligence Analysis shows that 95% of consumers concern about 3 things most when they are eating outside: source of ingredient, cooking process and nutrition value. Nowadays, food safety becomes serious problem. People want a new way for breakfast in the cities surrounded by fast food culture.
In this project, I want to illustrate a new catering mode. Including fresh ingredients, open platform, rich nutrition, as well as freer collocation, which contribute to the new concept of breakfast. Breakfast can be personalized and digitalized. Customized design can bring a sense of home, and people can recall the state of "slow life" in the fast society.