• Art
  • Design
  • Illustration
  • Research

Yanz

  • Art
  • Design
  • Illustration
  • Research

Grocery Shopping Behavior

Chinese white collars suffers from great work pressure and fast pace of life, which makes their diet and lifestyle changed and results in long-term sub-health condition. Through research I found that office workers wanted to buy food more systematically and healthier. But now the environment of supermarket cannot provide the "pure" relation between their customers and food. In supermarket, food color, packaging, shelf arrangement etc. all affect the buying behavior of customers.

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