Do branded trade characters have lives of their own?

The 16' MFAD students' show for Kevin O'Callaghan's Product 3D Realization class debuts SHELF LIFE -- 19 students, 19 characters. The exhibition was held at the SVA Gramercy Gallery through April 27 to May 20, 2015.

My chosen brand was Milky Way Chocolate Bar. Let's take a look what life of its trade characters -- a 16 years old bounty hunter and his dog in the wide and sweet Milky Way is about!