Chinese Catering Intelligence Analysis shows that 95% of consumers concern about 3 things most when they are eating outside: source of ingredient, cooking process and nutrition value. Nowadays, food safety becomes serious problem. People want a new way for breakfast in the cities surrounded by fast food culture.
In this project, I want to illustrate a new catering mode. Including fresh ingredients, open platform, rich nutrition, as well as freer collocation, which contribute to the new concept of breakfast. Breakfast can be personalized and digitalized. Customized design can bring a sense of home, and people can recall the state of "slow life" in the fast society.
According to the survey launched by Fashion Health Magazine, most people in big cities in China feel lonely and stressed. 69000 people nationwide took part in the survey and more than 90% felt solitary. The expansion of city loneliness, extreme individualism is the highlighted problem in 20th century. At the same time of weakening physical touch, people are becoming spirit separated with each other.
I want to dive into the tradition form of Hutong to try bring people together.
Chinese white collars suffers from great work pressure and fast pace of life, which makes their diet and lifestyle changed and results in long-term sub-health condition. Through research I found that office workers wanted to buy food more systematically and healthier. But now the environment of supermarket cannot provide the "pure" relation between their customers and food. In supermarket, food color, packaging, shelf arrangement etc. all affect the buying behavior of customers.
All the animals living in the Earth, no matter animals, plants and microorganism, have a common language - smell. Even the communication between people and other animals. For example, a dog will know that if you afraid of it or not. "Fear" can be smelt. Scent can also be communicated between people. Study shows that human can distinguish happiness, sadness, fear from the others through scent. And they even proposed that people like each other with the help of scent.
So I develop a device for people to reach out and get close to each other with the ability of smell.